Learn how to bid like a pro with new whitepaper and webinar for enhanced campaigns

Monday, July 8, 2013

People are constantly connected, switching seamlessly between devices to shop, communicate and stay entertained. Research shows that people now use as many as three devices combinations every day including desktop computers, laptops, phones, tablets, "phablets", web-enabled TVs, and more.

This always-on, multi-device world has dramatically changed user behavior and also presents exciting, new opportunities for online marketers. With AdWords enhanced campaigns, you can now present users with more relevant messages than ever by taking into account contextual information such as a user’s location, device, and the time of day.

Bid adjustments in enhanced campaigns are key to optimizing for these signals.  To help you master bid adjustments and drive better performance, we published a whitepaper, Bid Like a Pro: Strategies for Success in AdWords Enhanced Campaigns where you’ll find the following:

• Tips for prioritizing bid adjustments based on your business goals
• Best practices for setting bids by device, location, and time
• Suggestions for how to integrate more automation into your AdWords strategies
• Success stories highlighting advertisers’ improved results

You can download the the whitepaper here.

Tune into the webinar 7/11

To learn more about bidding and search strategies, join us on Thursday, 7/11 at 10am PDT for a webinar highlighting bid adjustment best practices and optimization techniques to get the most out of your search campaigns. Bhanu Narasimhan, Product Manager and Ting Zhang, Search Solutions Manager will be hosting.  Register here.

We’d love to hear what you think of the whitepaper. Please let us know what other best practices you’d like to read about. See you all Thursday!

Posted by Andrea Cohan, Product Marketing Manager, AdWords

Continue Reading | comments

Unleashing the Combined Power of Google Analytics and AdWords: Webinar Next Tuesday, 6/18

Tuesday, June 11, 2013

In many ways, Google Analytics and AdWords were made for each other. AdWords helps advertisers reach an audience and reports on advertising performance, and Google Analytics can tell you what actions your users take when they actually get to your site. You may have a high clickthrough rate (CTR) in AdWords, but what if you could see that 70% of those users left immediately after arriving on your landing page? While understanding the conversion rate of AdWords ads is critical, it’s also important to understand what happened to the users that did not convert or complete the action you wanted them to. For example, did users ‘bounce’ after landing on your site or did they view a few other pages and then leave? How much time did they spend on your site? Which keywords drive the majority of your Ecommerce revenue?

Thanks to built-in Google product integrations that provide unique insights into your data, you can view reporting and data in Google Analytics that directly relates back to your advertising in AdWords. Understanding how to use both of them together will help you refine your AdWords campaigns and improve the performance of your business.


Next Tuesday, join Rachel Witalec and Simon Rosen, Global Sales Strategy Leads, for a detailed look at how to use Google Analytics and AdWords together. In this webinar, we'll show you why it's important to link your Google Analytics and AdWords accounts, how to see both Google Analytics data in AdWords and AdWords data in Google Analytics, and walk through a live demo of the reports and how to use them. You'll learn how to make your marketing more effective by analyzing Google Analytics data, such as bounce rate, pages per visit, conversion rate, and Ecommerce revenue in conjunction with AdWords factors, such as keyword performance, ad copy, ad groups, and more. The webinar will also include a live Q&A section.

Date: Tuesday, June 18, 2013
Time: 10am PDT / 1pm EDT/ 6pm GMT
Duration: 1 hr
Level: 101 / Beginner
Register: Register here

Posted by Sara Jablon Moked, Google Analytics team

Continue Reading | comments

AdWords Enhanced Campaigns 202: sitelinks, and call extensions

Monday, February 25, 2013

This Thursday, please join us as we continue our enhanced campaigns webinar series.  In Enhanced Campaigns 202, you will learn about how sitelinks, and call extensions have been improved with enhanced campaigns to work in a multi-device world.

You can read up on enhanced campaigns and keep up with future announcements on the Inside AdWords blog.

Posted by Mark Martel, the Google Ads team

Continue Reading | comments

Learn more about enhanced campaigns

Tuesday, February 12, 2013

Last week we announced enhanced campaigns, which let you more easily adjust your ads and bids depending on your customers’ location, device, and time of day - all within a single campaign.

We’ll be hosting several Learn with Google webinars about enhanced campaigns over the next few weeks. This Thursday, February 14 at 10am PST, Sridhar Ramaswamy, Senior Vice President of Engineering, and Jason Spero, Global Sales Director, will provide an overview of enhanced campaigns and Q&A. Please sign up here to attend.

Also look for more information and details about enhanced campaigns over the next few weeks here on our blog.

Posted by Mark Martel, the Google Ads team

Continue Reading | comments

Build your digital brand with Google+ Webinar

Wednesday, December 5, 2012

The Google+ platform provides a fresh canvas to build and strengthen your digital brand while tying into all the marketing you already do with Google. From launching a new product using Google+ pages to engaging with your community of enthusiasts over Hangouts, join our Learn with Google webinar this Thursday for a look at ways your company can build its brand using social. Sign up on our webinar page to attend: Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)

After the Hangout, we’ll host a live Q&A with members of the Google+ team to answer questions about building a brand with Google+. RSVP on the Google+ Event page and add your questions as comments on that page.

With more than 100 monthly million active Google+ users, the time is now to focus on building your digital brand presence via the platform. Google+ has seen a wealth of brands engaging with users in creative, interactive ways. Brands created more than 1 million Google+ pages in just the last few months. For instance:

• H&M -- The retail clothing company, with more than 2 million Google+ followers, uses tailored content, images and video to bring its fashions to life on the platform. They’ve utilized Ripples to identify their trendsetters and saw a 22% boost in clickthrough rate after implementing social extensions in AdWords.
  
• Cadbury -- The chocolate maker has built a following of nearly 3 million users with a combination of creative posts, Hangouts on Air and even the launch of their Dairy Milk Bubbly bar. They’ve also installed the Google+ badge on the company’s web homepage, making it easy as chocolate to follow the brand.

Like the ideas here? Log on Thursday to learn more about how to create, capture and sustain demand for your brand using Google+. And if you’re going to miss this while you’re at SMX Social in Las Vegas, check back at the webinars page later for a recording.  

Posted by Becky Bowman, Inside AdWords team

Continue Reading | comments